COURSE DURATION AND LEVEL: 8 hours – Advanced
PRICE: List price: 300 EUR
TARGET AUDIENCE
A wide audience of shipping professionals, managers and executives having responsibilities of external
communication, or response to the various media.
COURSE GOALS
To provide participants with basic knowledge of the various media. To understand the basic steps of a crisis and
prepare the company response. To provide information on how to prepare a social presence in the media.
CONTENT SUMMARY
Introduction to the media. Communication (one-to-many, many-to-many). Social media, TV, Radio, Internet. Pres
(electronic, conventional). Journalists.
Social media handling
Company crisis in the media, what the media expects during the crisis. How to handle a media crisis (identification,
steps of response).
Preparation for an interview (in soft and tough subjects).
Preparation of a press release.
Case studies with media handling in a shipping crisis.
ATTENDANCE CERTIFICATES
RINA Academy Attendance Certificate.
For more details, visit our website www.rina-academy.org
