DNV GL’s Maritime Academy Hellas is offering on 5 and 6 July 2016, a two-day workshop intended to give guidance and important information on how to communicate efficiently with the press before, during and after emergencies.
Methods and tools will be demonstrated to prepare responsible persons, to acquire confidence and obtain important knowledge about media handling. This module was developed by Mrs Katerina Skourtanioti, Head of Strategic Communication and Crisis Safety Solution at VenLyS (Reputation and Safety Solution services for the Maritime and Oil & Gas industries, www.venlys.com).
The seminar objective is to provide proficiency in media handling and crisis management.
Emphasis will be given on:
Definition and functions of public relations (PR) – The PR dynamic model (The four PR model)
Basic principles of media management
Interviews and press releases (Interview formats and techniques)
How to work with journalists. On the spot interview, personal interviews, press conference
Handling the crisis. Rules and valuable information
Crisis communication Plan (overall strategy)
Emergency public information plan and spokesperson
Crisis communications and social media
Training (in front of a camera). Preparation for the reality of interviews
